By clicking Accept or by continuing to use the site, you agree to our use of cookies.It is considered an important knowledge area for any role that puts you in front of customers, investors or the media.For example, an organization may offer product knowledge training for executive management, sales, marketing and customer service roles.
For example, a salesperson who is able to analyze customer needs to develop a proposal to sell the product. For example, a salesperson in a luxury fashion shop who can talk about brand legacy. ![]() Competition How the product or service compares with the competition. Industry Knowledge of industry trends, concepts and terminology surrounding your product. Complementary Products How to use other products that are commonly used together with your product. The Guide To The Product Management And Marketing Body Of Knowledge Prodbok Software Runs OnFor example, if your software runs on a particular operating system customers will be surprised if youre out of your depth in that environment. For example, some problems can be fixed from the user interface and others require a software developer or engineer. Specifications Specifications of the product including the meaning of related terminology. Customization Knowledge of elements such as APIs that allow customers to customize and extend products and services. The Guide To The Product Management And Marketing Body Of Knowledge Prodbok How To Connect AFor example, how to connect a mobile device to a particular type of network. Policy Procedure The policies and procedures that guide products and service. For example, a salesperson who can describe the restrictions on different types of software licenses. Mission Vision What the product, service or brand is trying to achieve and where its headed. Often useful for answering basic questions such as why should I buy this Overview: Product Knowledge Type Sales Product Management Definition The ability to communicate information and answer questions about a product or service. Related Concepts Sales Customer Needs Branding Brand Identity Brand Legacy Customer Experience. This is the complete list of articles we have written about sales. The definition of account penetration with calculation examples. The difference between business development and sales development explained. An overview of personal goals with examples for professionals, students and self-improvement. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. View credits copyrights or citation information for this page.
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